- How is ASO done in the company? Are there any guidelines or rules?
Before, I just used to teach employees everything I know, but as we grow new regulations, methodology, and rules emerge, and new employees are trained in compliance with them. Everyone has a clear understanding of when they start and finish ASO (spoiler: they don't, we maintain all our projects non-stop).
The ASO department steps in at the stage of creating a concept: we research it, analyze competitors, work with a game designer on a chosen niche. In our company, ASO specialists can even influence the project direction, and that's a right thing because everyone is interested in promoting relevant entries and getting relevant traffic. From their perspective, an ASO specialist sees the occupancy of different niches as well as the number of competitors, and predicts how and where the application can be promoted more effectively.
Then everything is just like everywhere else: texts, graphics, keywords, store profiles, and maintenance. We also have reports on projects that are conducted by ASO specialists, with all the release dates and result statistics. Although we have 50 global projects including many languages we try to maintain all of them.